Create Personas and Consumer Journeys to improve your business

If you're ready to make your brand's social media shine in 2025, you've come to the right place! Social media is constantly evolving, and staying ahead of trends is crucial to remaining relevant, connecting with your audience, and standing out in a crowded space.

So, what updates should you be making to your brand's social media profiles in 2025? Let's dive into a few key areas that will make a big impact!

1. Update Your Profile Picture & Cover Photo

Let’s start with the basics: your profile picture and cover photo. These are the first things people see when they visit your page, so it’s important they look good and represent your brand well.

• Profile Picture: If you’re using an old logo or photo, now is a good time to refresh it. Make sure it’s clear, high-quality, and aligns with your current brand. If you’ve updated your logo or product lineup, your profile picture should reflect that change.
• Cover Photo: This is the big image at the top of your profile. Think of it as a digital billboard for your brand. You can use it to highlight a new product, special sale, or upcoming event. Just make sure it’s visually appealing and looks great on both computers and phones.

Tip: You don’t need to be a graphic designer to do this. You can contact us to help you!

2. Update Your Bio and Contact Info

Your bio (that little text section under your name) is key! It’s where new followers or potential customers will look to understand who you are and what you do.

• Keep it clear: In a few words, explain what your business offers and why it’s awesome. For example: “Handmade candles that smell amazing and brighten up your home.”
• Add a call-to-action: Encourage people to take the next step. Maybe it’s visiting your website, checking out your latest product, or following you for exclusive updates. A simple “Shop our latest collection” can do wonders.
• Make sure contact info is up to date: If you’ve changed your email address or phone number recently, make sure that info is correct and easy to find.

3. Show Off New Products or Services

Have you launched something new recently or made updates to existing products? Let your audience know! Social media is a great way to keep people informed about what you’re offering.

• New products: Make sure to update your posts, stories, and bio with info about your latest products. Include clear photos and descriptions.
• Highlight what’s special: What makes your products different? Are they eco-friendly? Handmade? Exclusive? Share that! People love learning about what makes your business unique.

4. Give Your Branding a Little Refresh

Does your brand feel a little stale? It might be time for a small branding refresh. This doesn’t mean completely redoing everything (unless you want to), but just updating a few things to keep it feeling fresh.

• Colors & Fonts: Are your colors and fonts looking outdated? Try updating them with more modern or trendy options, but still stay true to your brand’s personality.
• Logo Update: A small tweak to your logo can make a huge difference, especially if it’s been a while since you’ve given it a fresh look. Just make sure it’s still clear and easy to read when it’s small (like on mobile screens!).

5. Experiment with TikTok for Business

If you’re not already using TikTok, it’s time to consider it for your brand. TikTok continues to be the platform of choice for younger audiences, but it’s also attracting people from all walks of life—and businesses of all sizes.

• Use TikTok’s unique features: From short clips to live streaming, TikTok gives you tons of ways to engage your audience. Plus, it’s perfect for brand storytelling in a fun, authentic way.
  • 💡​Pro Tip: Experiment with challenges, dance trends (if that fits your brand!), or quirky videos that showcase your product in action. Your audience will appreciate the realness.
• TikTok Shopping: TikTok has also rolled out shopping features that allow users to buy products directly through the app. If you’re a product-based business, this is a huge opportunity to make shopping easier for your followers!
  • 💡​Pro Tip: Set up a TikTok shop or add product links to your TikTok posts. Then, create fun, engaging videos that subtly promote your products, encouraging people to click and shop instantly.

6. Use More Video!

Let’s be honest—video is where it’s at. It’s no secret that platforms like TikTok, Instagram Reels, and YouTube Shorts are blowing up right now and video content gets a ton of engagement.

But don’t stress if you’re not a video expert—there’s no need to overthink it. Here are some easy ideas:

• Behind-the-scenes: Show how your products are made or give followers a peek into your workspace.
• Customer Reviews: Share short videos from happy customers talking about how your product or service helped them.
• Live Q&A: Go live and answer questions from your followers. It’s an awesome way to connect and show the human side of your business.

Don’t worry about being perfect—just have fun with it, and your audience will appreciate your authenticity.

7. Take Advantage of New Formats

Social media is always evolving, and new platforms or features are popping up all the time. Staying on top of these trends is key to keeping your brand fresh and engaging.

• Instagram Threads: Threads, Meta's new app, is designed to be a more conversational, Twitter-like platform, and it’s gaining traction among Instagram users. This is a great way to engage in real-time conversations, share updates, or get more personal with your audience.
  • 💡Pro Tip: Share sneak peeks of new products or services, answer customer questions, or engage in trending conversations. Since Threads is more casual, it’s perfect for behind-the-scenes content, thoughts, and even memes related to your brand. Don’t be afraid to experiment with informal, witty posts to stand out.
• Vertical Videos on LinkedIn: We all know that LinkedIn is great for professional connections, but did you know that vertical videos are becoming game-changers there too? LinkedIn is pushing video content, especially in mobile formats, and vertical videos are perfect for easy, on-the-go viewing.
  • 💡Pro Tip: Share customer success stories, expert advice, product demos, or even quick tips about your industry. These types of videos show your business's personality while positioning you as an authority in your field. And since LinkedIn is still catching up with TikTok-style content, it's a great opportunity to get in front of an audience with fresh, engaging videos.

8. Use Instagram Stories & Reels for More Engagement

Instagram Stories and Reels continue to dominate, and these formats are incredibly powerful for keeping your brand at the top of mind. Stories are perfect for short, fun, or behind-the-scenes content, while Reels give you the chance to go viral with creative, snappy videos.

• Instagram Stories: They disappear after 24 hours, so use them for time-sensitive content like flash sales, limited-time offers, or new arrivals. It’s also great for behind-the-scenes glimpses into your business that show what goes into making your product or how you come up with new ideas.
  • 💡​Pro Tip: Use polls, quizzes, and question stickers in Stories to engage your audience directly. Not only does this encourage interaction, but it also gives you insights into what your followers care about.
• Reels: Reels are Instagram's answer to TikTok, and they’re super popular for quick, entertaining content. It could be something like a fast-paced tour of your shop, a "how-to" tutorial, or even a customer testimonial in a playful, engaging format.
  • 💡​Pro Tip: Use trending music, sounds, and challenges to get noticed in the algorithm. Reels are also a great opportunity to showcase your brand’s personality—so don’t be afraid to get a little quirky!

9. Keep Your Customers in the Loop

Social media is all about connection. People follow your business because they want to know more about what you do, your values, and what’s going on in your world. In 2025, people are looking for brands that feel real, so try to engage with your audience on a personal level.

• Reply to comments & messages: Show your followers that you care by responding to their questions and feedback. It’s all about building a relationship!
• Share user-generated content: If a customer posts a photo of your product or talks about how much they love your service, share it on your feed. This helps build trust with potential customers.

10. Check Your Analytics

All social media platforms have free analytics tools that show how your posts are performing. You can see what people are engaging with the most, what time your audience is online, and which content gets the best response.

Using this data can help you tweak your posts for more engagement and better results!

Wrapping Up: Stay Fresh to Stay Relevant.

These social media updates don’t have to be overwhelming or complicated. Just take it step by step and focus on the things that’ll help you connect with your audience and show off your brand in the best possible light.

Remember, the goal is to look fresh, stay engaged with your customers, and have fun with it. Social media is a tool that can work wonders for your business if you use it right!

Ready to give it a try? Let’s make 2025 your best year on social media yet! 🎉📱

We’ve been scouring the latest design resources, checking out emerging brand campaigns, and analyzing digital shifts to bring you the most anticipated web and graphic design trends for 2025. With so much happening in the design world, staying ahead of the curve is key, especially when it comes to visual style and user experience. 

From bold typography and AI-driven personalization to immersive 3D elements and sustainability-driven aesthetics, we’ve identified the top 5 graphic and web design trends that are set to take over in 2025. In this post, we’ll break down what we believe will be next year’s most exciting and impactful design trends , based on our research and insights from across the industry.

Let’s jump in and explore what will dominate the design landscape in the year ahead!

1. Bold Typography Takes Center Stage

Typography is becoming a central design element in 2025. Gone are the days of subtle, understated text. The new wave of design trends is all about oversized, bold fonts that grab attention and make a statement.

Why it’s trending: With content overload online, standing out visually is more important than ever. Bold typography creates a focal point that engages users immediately, whether in digital ads, websites, or social media campaigns.

Example:

2. AI-Driven Design Elements for Personalization

In 2025, expect to see AI-driven design elements integrated into web and graphic design. Thanks to new AI tools, designers can offer personalized, user-centric experiences on a larger scale.

The Adobe MAX 2024 event made it clear that AI will be even more integrated into Adobe’s suite of creative tools, such as Photoshop, Illustrator, and Adobe XD. These features will help designers work faster, enhance their creative outputs, and even generate new content with minimal effort.

Why it’s trending: AI enables designers to create interactive and dynamic layouts that respond to user behavior, which helps brands engage their audience in a more meaningful way.

Example:

3. Future in Motion

According to Canva, its users' trending searches for social media posts, company videos, and pitch presentations were motion (109%), animation (78%), and interactivity (46%), which points to more and more movement in graphic design.

Why it’s trending: Animated gradients and dynamic typography create motion in designs, enhancing the storytelling experience for users.

Example:

4. Retro Futurism: Blending Past and Future

Retro futurism is all about combining nostalgic, vintage design elements with futuristic concepts. This 2025 graphic design trend is making a huge comeback, especially on the web,  where bold and colorful graphics, neon fonts, and futuristic visuals create a unique blend of the old and new.

Why it’s trending: Retro futurism resonates with a wide audience because it evokes feelings of nostalgia while still embracing the future. It’s a playful way to push creative boundaries in 2025.

Example:

5. Mechanical Botanical

According to Canva Trends, this design style mixes natural textures with gradients and negative space to create harmony.

Why it’s trending: In 2025, brands that align with environmental values will likely incorporate sustainable design elements into their branding. This includes eco-friendly colors, natural textures, and simple, minimal designs that promote sustainability.

Examples:

Wrapping Up: The Future of Design is Now

As we look ahead to 2025’s web and graphic design trends, the focus is on pushing creative boundaries with bold typography, AI-powered personalization, immersive 3D experiences, retro futurism, and nature-based design practices. These 2025 graphic and web design trends are all about engaging users on a deeper level and providing them with an unforgettable visual experience.

Staying on top of these trends will give you a leg up in the ever-evolving design world. Whether you’re revamping your website, creating new marketing campaigns, or designing a fresh brand identity, these trends offer endless possibilities for innovation. Keep experimenting, stay creative, and let these trends guide you into 2025!

Sources: Canva, Piktochart, VistaPrint.

Do you want to leave a lasting impression? Then you should try microinteractions. At Digi-Clicks agency we’re aware that to create a satisfactory user experience, every detail counts, so what better way to demonstrate it than to incorporate these small details in key moments where the user interacts with your site?

Key points of this article:

✨​Microinteractions are small, simple animations triggered by user actions to enhance the user experience.

✨​Subtle animations, like Facebook's reaction icons or Instagram's heart animation, draw users' attention to key actions.

✨​Microinteractions make experiences more memorable by integrating playful brand elements.

✨Microinteractions work well during loading, file uploads, social sharing, call-to-action buttons, and text selection to enhance user engagement.

Microinteractions are animations in the design of your site that are activated when people perform an action. These animations are short, simple and require no effort for the user.

But just because they are simple doesn't mean they are not valuable, in fact, there are good reasons to use them: 

1. To attract attention

Example: your favorite social networks

Have you noticed that each Facebook reaction has a little animation that shows each emotion? they are subtle but they sure get attention. Just like the big heart that appears on Instagram every time you Like a photo, or the cute heart animation when you click on the Tweet.

2. Create memorable experiences

Example: RememBear

The site to store your passwords has a simple concept, but by having "Bear" as part of their brand identity, they take advantage of it in their UX Design, as in this microinteraction of the bear that "watches" that you write your master password correctly. How could users forget something so cute?

3. They help confirm the action.

Example: Google

The Google Assistant has a microinteraction that indicates to the user when it is listening to your request, going from the 4 dots to lines that look like sound waves. This helps to reaffirm that you have activated the app when you say "Hey Google". 

4. To Add Personality and Delight

Example: Duolingo

Duolingo, the popular language learning app, uses microinteractions to create a fun and engaging experience. When users complete a lesson, they are greeted with a burst of animation, such as stars or confetti, celebrating their achievement. This small but impactful microinteraction adds an element of fun to the learning process, encouraging users to continue progressing.

5. To Guide and Direct Users

Example: WhatsApp and Slack's Typing Indicators

These apps use a simple yet effective microinteraction to show when someone is typing in a conversation. A small "..." appears next to the person’s name in the chat, indicating that they are actively typing a response. This is a subtle but valuable way to manage expectations and prevent users from interrupting with a message that might be redundant. It also fosters real-time interaction, making conversations feel more immediate.

Example: Apple’s Progress Bars

Apple’s macOS uses a simple microinteraction in progress bars. As the task progresses, the bar fills up, accompanied by a slight animation to indicate activity. It’s a clear visual guide to let users know that their task is in motion, removing any doubt or impatience that might arise when waiting for something to complete. This simple feedback increases perceived performance, even if the process is taking time.

6. To Provide Error Feedback and Prevention

Example: Airbnb

Airbnb, the popular vacation rental platform, uses microinteractions to help users prevent booking errors. When a user inputs invalid information, the platform uses color changes and visual cues (like a shake or highlight) to indicate where the mistake was made. This guides users to correct the error quickly, making the booking process smoother and less prone to mistakes.

7. To Increase Engagement Through Gamification

Example: Fitbit

Fitbit, the fitness tracker brand, uses microinteractions to gamify the user experience and motivate users to hit their fitness goals. For example, when users reach their daily step goal, the app displays a celebratory animation—confetti or fireworks—along with a congratulatory message. This type of rewarding microinteraction reinforces positive behavior and makes users feel accomplished.

Conclusion

These are just a few of our favorite concepts, but you can incorporate microinteractions into pretty much anything. Just be careful not to overwhelm your users with too many flashy animations or other distracting elements; this could cause them to get confused or lose their intention to act. 

You can try it at these perfect moments to enhance your user experience:

• On loading pages. 
• When uploading a document.
• When trying to share an article on social networks (like this one!).
• In call to action buttons
• When selecting a text

From social media reactions to language-learning rewards and onboarding guides, these subtle animations not only make your product more enjoyable but also help it stand out in a crowded digital landscape. When done right, microinteractions don’t just support your design—they enhance it, making your site or app feel more responsive, intuitive, and enjoyable to use.

If you are a business owner looking to engage your customers, use microinteractions to showcase your brand personality and provide a great user experience!