MAMA LYCHA

CASE STUDY

Back
ground

Mama Lycha has been importing authentic products from Latin America for over 30 years to preserve traditional cuisine and reach more families in the United States.

The brand is recognized throughout Texas, with product lines ranging from beans, sauces, seafood, and dairy to candy, snacks, and frozen foods, and has many key distribution partners, including the El Rancho, H-E-B, Mi Querencia and Fiesta Mart supermarket chains.

We are happy with the Digi-Clicks LLC's overall performance. They provide great creativity, are knowledgeable regarding digital marketing, and are quick to respond to our needs! They have provided very good insight and value for our investment in marketing.

Maria Alicia Padilla

Owner

MAMA LYCHA

Solutions

A Very Traditional Innovative Website

After conducting extensive UX research, we designed a new website to improve the user experience. A responsive site that would allow people to learn more about the brand, but also share trending recipes that change with each season of the year: for Lent, Summer, Back to School, Christmas, and more!

Welcome to the Family with our new Identity Manual

We designed an identity manual with the familiar tone of the brand that could answer all the doubts of their large team, available online and in the most popular languages of their sector: English and Spanish.

Campaign: "With Mama Lycha, you are at home."

We showed different situations similar to those felt by migrants: the excitement of starting over in a new place, creating a family, and appreciating the small moments and the big encounters. We wanted to capture the complexity of the migrant experience, highlighting both the challenges and the joys.