EL
PUPU
SODRO
MO

CASE STUDY

Back
ground

El Pupusodromo is a Salvadoran restaurant in Texas that has been delighting hundreds of families with classic recipes and Salvadoran traditions for more than 35 years.

The brand wanted to reach new Latino families and American foodies through its digital channels, but it didn't have a clear strategy for doing so.

Working with Digi-Clicks has been an absolute game-changer for our brand.
The execution is very good and professional by their team. Congrats.

Maria Alicia Padilla

Owner

el
pupusodromo

Solutions

A new website full of flavor

After identifying the factors we could improve in El Pupusodromo's website, we designed a more user-friendly, responsive site with images and videos of their featured dishes and the option for users to view them in English and Spanish.

A digital corporate identity based on the look and feel of the restaurants

Inspired by the type of artwork and colors that El Pupusodromo uses in their restaurants, we created a well-defined brand identity that is used equally on social networks and on the website so that people can easily identify it.

Social Media Marketing Campaign "A tribute to the Salvadoran cuisine"

We created a series of promotional pieces for social media to show users why El Pupusodromo is the expert in Salvadoran food in Houston, using typical words from El Salvador to attract the Latino audience and videos of their dishes to attract foodies. We also partnered with an influencer to reach a younger audience.

Results

More visitors
on the website

+7.5Knew users on the website

+12Kviews on the web

7.5Kweb sessions from
organic search

Stronger connections
on Facebook

We increased our reach by139%

We increased interactions by772%

Followers increased by140%

New audiences
reached on Instagram

We increased our reachfrom 872 to over22,000

We went from126 impressions to
over49,000

We gained over3,300followersin one year

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EL PUPUSODROMO

CASE STUDY

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