BAKER HUGHES
Logo Design • Social Media videos •
Logo Design • Social Media videos •
Videos for endomarketing •
Videos for endomarketing •
About
Baker Hughes is an energy technology company that provides solutions to energy and industrial customers worldwide. Headquartered in Houston, Texas, the company does business in more than 120 countries.
energy technology company
Goals
01
Promote the 40th anniversary of the cable plant
Baker Hughes wanted to strategically promote one of its plants' major achievements to employees and social media followers.
02
Strengthen the brand's relationship with its employees
It has always been important to the company that its employees take pride in their work, understand how much they contribute to the transformation of energy, and that it is because of them that the company remains an industry leader.
What
we did
Our marketing team created a signature logo for the 40th anniversary of the cable plant in Claremore, OK. This logo was implemented in various media, digital and print, so employees could take pictures at the anniversary event; and we created a commemorative video to share the accomplishment through Baker Hughes' social media channels.
We conducted an endomarketing campaign to create corporate videos featuring Baker Hughes employees themselves to share fun facts about the company's services, how they are contributing to a sustainable future, and to get to know each other.
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