Medscape is a subdivision of WebMD that specializes in providing comprehensive clinical information and resources to physicians and healthcare professionals around the world.
HEALTHCARE • HEALTHCARE
RESOURCES • RESOURCES
Design banners that increase conversions, build brand awareness and persuade users to interact with them.
1. Find images suitable for the brand and the industry with no copyright restriction.
2. Get feedback from those who were involved in the design process.
COHESIVE • COHESIVE
BRANDING • BRANDING
1. Understand the right design aesthetic for the medical industry.
2. Develop an enhanced journey of the design process. This was useful to facilitate collaborative work between everyone involved the project.
FUNCTIONAL • FUNCTIONAL
EFFICIENT • EFFICIENT
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