Our work
MEDSCAPE
WEB DESIGN • WEB DESIGN
BANNERS • BANNERS
ABO
UT.
Medscape is a subdivision of WebMD that specializes in providing comprehensive clinical information and resources to physicians and healthcare professionals around the world.
HEALTHCARE • HEALTHCARE
RESOURCES • RESOURCES
-01
GOAL
WEB BANNERS.
BRAND
AWARENESS
Design banners that increase conversions, build brand awareness and persuade users to interact with them.
USER
FOCUS
-02
BRAND EXPLORATION.
EFFICIENCY
PAIN
POINTS
1. Find images suitable for the brand and the industry with no copyright restriction.
2. Get feedback from those who were involved in the design process.
COHESIVE • COHESIVE
BRANDING • BRANDING
APPRO
ACH
1. Understand the right design aesthetic for the medical industry.
2. Develop an enhanced journey of the design process. This was useful to facilitate collaborative work between everyone involved the project.
DESIGN PROCESS.
APPLY BRANDING
-03
FUNCTIONAL • FUNCTIONAL
EFFICIENT • EFFICIENT
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