Capturing Goals: Copa America and Social Media Marketing
2024-07-15
As we dive into the electrifying world of soccer (or football, depending on where you are), there’s no better time to talk about the Copa America and the whirlwind of marketing opportunities it brings. Whether you’re a die-hard fan or just getting acquainted with the game, understanding the marketing game around soccer can give your social media strategies a serious boost. Let’s kick off!
The Copa America Buzz
First things first: what is the Copa America? It’s one of the oldest and most prestigious international soccer tournaments, where South American national teams battle it out for glory. Think of it as the South American equivalent of the Euro Cup but with its own flair, drama, and of course, superstar players like Messi, Neymar, and Suarez showcasing their skills.
Let’s crunch some numbers to understand the sheer magnitude of soccer’s influence on social media:
*Average Facebook Engagement Rate Per Post, All Industries
Facebook: Of course, we had to mention Facebook first, because according to Rival IQ's 2024 Social Media Industry Benchmark Report, the sports industry exceeds the average engagement rate on this social network, and this 2024 tournament is no exception, teams are very active posting about their training sessions, match highlights and player content... and the fans seem to love it!
Instagram: During major tournaments like the Copa America, soccer-related content sees a surge in engagement. In 2021, posts related to the Copa America on Instagram generated over 150 million interactions.
X (Twitter): On X, the Copa America final match in 2021 between Argentina and Brazil garnered over 10 million tweets. That’s a massive audience ripe for engagement!
YouTube: Video content related to soccer consistently ranks among the most-watched on YouTube. From match highlights to skill tutorials, there’s no shortage of content that fans crave.
Why Should Social Media Managers Care?
If you’re managing social media for brands or businesses, events like the Copa America are gold mines for engagement. Soccer, being the world’s most popular sport, attracts billions of eyeballs globally. Here’s where your strategic hat comes into play:
Global Reach: Soccer transcends borders. The Copa America alone reaches millions across South America, Europe, Asia, and beyond. This means your content has the potential to go viral on a global scale.
Passionate Fans: Soccer fans are passionate, loyal, and engaged. They don’t just watch the game; they live and breathe it. Connecting with this passionate audience can drive brand loyalty and advocacy.
Content Opportunities: From live updates to behind-the-scenes footage, there’s no shortage of content ideas during the tournament. Creative campaigns centered around game highlights, player stories, or fan reactions can resonate deeply with your audience.
Marketing Strategies That Score Big 🏆
Now, let’s talk strategy. What are some winning plays in the world of soccer marketing?
Real-Time Engagement: Soccer matches are dynamic, and so should be your social media presence. Live-tweeting, posting real-time updates, and engaging with fans during key moments can significantly boost engagement.
Influencer Partnerships: Collaborating with soccer influencers or players can amplify your reach and credibility. Their endorsement can drive traffic to your channels and humanize your brand.
User-Generated Content (UGC): Encourage fans to share their experiences, jerseys, or even predictions related to the tournament. UGC not only builds community but also generates authentic content that resonates with your audience.
Key Takeaways for Social Media Managers
As you gear up for the Copa America or any major soccer event, keep these key takeaways in mind:
⚽Timing is Everything: Plan your content calendar around match schedules and key moments to maximize visibility and engagement.
⚽ Visual Storytelling: Use compelling visuals and videos to capture the excitement and emotion of the game. Highlight player reactions, fan celebrations, and iconic moments.
⚽ Data-Driven Decisions: Analyze engagement metrics in real-time to optimize your strategy. Identify what works (and what doesn’t) to refine your approach throughout the tournament.
Remember, the Copa America isn’t just a soccer tournament; it’s a celebration of culture, passion, and unity. As content creators, we have the power to amplify this excitement, connect with diverse audiences, and drive meaningful conversations around the game. So, lace up your boots, sharpen your social media strategy, and get ready to score big in the world of soccer marketing!
Got any favorite soccer marketing campaigns or tips of your own? Share them below and let’s keep the conversation going! ⚽🚀
#CopaAmerica #SoccerMarketing #SocialMediaStrategy #GameOn
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November: news from Twitter, Instagram, YouTube, Amazon and Taylor Swift (Yes, Taylor)
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"Elon Musk's Twitter": a new era
At the beginning of November we were told about the billionaire's purchase of Twitter, and now, at the end of the month, not very favorable changes have been announced for the platform, its users and brands.
Among the most relevant news we have:
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Have you always wanted to be able to schedule your posts on Instagram? Now it's possible. Although this is a feature that already exists on several social media platforms and other sites such as Hootsuite, Mosseri, the head of Instagram, has announced that it is now available to do so directly from the platform, allowing Instagram Business Accounts to schedule content up to 75 days in advance.
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Want to learn more about how these developments can affect or improve your brand? Contact us and we will be happy to answer your questions.
Create Personas and Consumer Journeys to improve your business
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Once you understand that by putting yourself in people's shoes you can understand what they are really looking for, you open up a world of opportunities to develop better strategies to reach them and make them feel satisfied with the products you offer them.
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You already know what your ideal customer is like, now you need to know each step they take when deciding to buy a product. This is what is represented in the consumer journey.
What are the stages of the consumer journey?
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3. Decision. Once the person gathers the necessary information about the options they have and prioritizes the ones that best meet their needs, that is when they decide to take action. If they are a potential customer, they will seek more information about your brand, contact you or attend one of your events.
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- Improve the user experience. By doing the satisfaction survey or using one of our services people can help you identify what you can improve in the purchase and post-sale process.
December: news about AI, new features of your apps and recent UX-based ideas.
2022-12-02
This year is coming to an end, but tech innovations do not stop. Artificial intelligence was the great protagonist this month and will surely continue to be the talk of 2023, because although it represents great advances for brands, mobile apps and user experience, several people in the industry are protesting because it poses a risk to many positions that currently exist.
Lensa, the mobile app that makes portraits with AI
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Skype now translates video calls in real time
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It is impossible to stop innovation and more and more brands are betting on artificial intelligence, but do you think this poses a risk to current positions in the advertising and technology industry? Tell us in the comments.