Social Media Updates Every Brand Needs in 2025
2025-01-07
If you're ready to make your brand's social media shine in 2025, you've come to the right place! Social media is constantly evolving, and staying ahead of trends is crucial to remaining relevant, connecting with your audience, and standing out in a crowded space.
So, what updates should you be making to your brand's social media profiles in 2025? Let's dive into a few key areas that will make a big impact!
1. Update Your Profile Picture & Cover Photo
Let’s start with the basics: your profile picture and cover photo. These are the first things people see when they visit your page, so it’s important they look good and represent your brand well.
- Profile Picture: If you’re using an old logo or photo, now is a good time to refresh it. Make sure it’s clear, high-quality, and aligns with your current brand. If you’ve updated your logo or product lineup, your profile picture should reflect that change.
- Cover Photo: This is the big image at the top of your profile. Think of it as a digital billboard for your brand. You can use it to highlight a new product, special sale, or upcoming event. Just make sure it’s visually appealing and looks great on both computers and phones.
Tip: You don’t need to be a graphic designer to do this. You can contact us to help you!
2. Update Your Bio and Contact Info
Your bio (that little text section under your name) is key! It’s where new followers or potential customers will look to understand who you are and what you do.
- Keep it clear: In a few words, explain what your business offers and why it’s awesome. For example: “Handmade candles that smell amazing and brighten up your home.”
- Add a call-to-action: Encourage people to take the next step. Maybe it’s visiting your website, checking out your latest product, or following you for exclusive updates. A simple “Shop our latest collection” can do wonders.
- Make sure contact info is up to date: If you’ve changed your email address or phone number recently, make sure that info is correct and easy to find.
3. Show Off New Products or Services
Have you launched something new recently or made updates to existing products? Let your audience know! Social media is a great way to keep people informed about what you’re offering.
- New products: Make sure to update your posts, stories, and bio with info about your latest products. Include clear photos and descriptions.
- Highlight what’s special: What makes your products different? Are they eco-friendly? Handmade? Exclusive? Share that! People love learning about what makes your business unique.
4. Give Your Branding a Little Refresh
Does your brand feel a little stale? It might be time for a small branding refresh. This doesn’t mean completely redoing everything (unless you want to), but just updating a few things to keep it feeling fresh.
- Colors & Fonts: Are your colors and fonts looking outdated? Try updating them with more modern or trendy options, but still stay true to your brand’s personality.
- Logo Update: A small tweak to your logo can make a huge difference, especially if it’s been a while since you’ve given it a fresh look. Just make sure it’s still clear and easy to read when it’s small (like on mobile screens!).
5. Experiment with TikTok for Business
If you’re not already using TikTok, it’s time to consider it for your brand. TikTok continues to be the platform of choice for younger audiences, but it’s also attracting people from all walks of life—and businesses of all sizes.
- Use TikTok’s unique features: From short clips to live streaming, TikTok gives you tons of ways to engage your audience. Plus, it’s perfect for brand storytelling in a fun, authentic way.
- 💡Pro Tip: Experiment with challenges, dance trends (if that fits your brand!), or quirky videos that showcase your product in action. Your audience will appreciate the realness.
- TikTok Shopping: TikTok has also rolled out shopping features that allow users to buy products directly through the app. If you’re a product-based business, this is a huge opportunity to make shopping easier for your followers!
- 💡Pro Tip: Set up a TikTok shop or add product links to your TikTok posts. Then, create fun, engaging videos that subtly promote your products, encouraging people to click and shop instantly.
6. Use More Video!
Let’s be honest—video is where it’s at. It’s no secret that platforms like TikTok, Instagram Reels, and YouTube Shorts are blowing up right now and video content gets a ton of engagement.
But don’t stress if you’re not a video expert—there’s no need to overthink it. Here are some easy ideas:
- Behind-the-scenes: Show how your products are made or give followers a peek into your workspace.
- Customer Reviews: Share short videos from happy customers talking about how your product or service helped them.
- Live Q&A: Go live and answer questions from your followers. It’s an awesome way to connect and show the human side of your business.
Don’t worry about being perfect—just have fun with it, and your audience will appreciate your authenticity.
7. Take Advantage of New Formats
Social media is always evolving, and new platforms or features are popping up all the time. Staying on top of these trends is key to keeping your brand fresh and engaging.
- Instagram Threads: Threads, Meta's new app, is designed to be a more conversational, Twitter-like platform, and it’s gaining traction among Instagram users. This is a great way to engage in real-time conversations, share updates, or get more personal with your audience.
- 💡Pro Tip: Share sneak peeks of new products or services, answer customer questions, or engage in trending conversations. Since Threads is more casual, it’s perfect for behind-the-scenes content, thoughts, and even memes related to your brand. Don’t be afraid to experiment with informal, witty posts to stand out.
- Vertical Videos on LinkedIn: We all know that LinkedIn is great for professional connections, but did you know that vertical videos are becoming game-changers there too? LinkedIn is pushing video content, especially in mobile formats, and vertical videos are perfect for easy, on-the-go viewing.
- 💡Pro Tip: Share customer success stories, expert advice, product demos, or even quick tips about your industry. These types of videos show your business's personality while positioning you as an authority in your field. And since LinkedIn is still catching up with TikTok-style content, it's a great opportunity to get in front of an audience with fresh, engaging videos.
8. Use Instagram Stories & Reels for More Engagement
Instagram Stories and Reels continue to dominate, and these formats are incredibly powerful for keeping your brand at the top of mind. Stories are perfect for short, fun, or behind-the-scenes content, while Reels give you the chance to go viral with creative, snappy videos.
- Instagram Stories: They disappear after 24 hours, so use them for time-sensitive content like flash sales, limited-time offers, or new arrivals. It’s also great for behind-the-scenes glimpses into your business that show what goes into making your product or how you come up with new ideas.
- 💡Pro Tip: Use polls, quizzes, and question stickers in Stories to engage your audience directly. Not only does this encourage interaction, but it also gives you insights into what your followers care about.
- Reels: Reels are Instagram's answer to TikTok, and they’re super popular for quick, entertaining content. It could be something like a fast-paced tour of your shop, a "how-to" tutorial, or even a customer testimonial in a playful, engaging format.
- 💡Pro Tip: Use trending music, sounds, and challenges to get noticed in the algorithm. Reels are also a great opportunity to showcase your brand’s personality—so don’t be afraid to get a little quirky!
9. Keep Your Customers in the Loop
Social media is all about connection. People follow your business because they want to know more about what you do, your values, and what’s going on in your world. In 2025, people are looking for brands that feel real, so try to engage with your audience on a personal level.
- Reply to comments & messages: Show your followers that you care by responding to their questions and feedback. It’s all about building a relationship!
- Share user-generated content: If a customer posts a photo of your product or talks about how much they love your service, share it on your feed. This helps build trust with potential customers.
10. Check Your Analytics
All social media platforms have free analytics tools that show how your posts are performing. You can see what people are engaging with the most, what time your audience is online, and which content gets the best response.
Using this data can help you tweak your posts for more engagement and better results!
Wrapping Up: Stay Fresh to Stay Relevant.
These social media updates don’t have to be overwhelming or complicated. Just take it step by step and focus on the things that’ll help you connect with your audience and show off your brand in the best possible light.
Remember, the goal is to look fresh, stay engaged with your customers, and have fun with it. Social media is a tool that can work wonders for your business if you use it right!
Ready to give it a try? Let’s make 2025 your best year on social media yet! 🎉📱
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November: news from Twitter, Instagram, YouTube, Amazon and Taylor Swift (Yes, Taylor)
2022-12-02
This was the month of big changes in social media platforms. With the arrival of "Elon Musk's Twitter", a new opportunity opened up to create a similar site but dedicated exclusively to connecting Swiftties, i.e. Taylor Swift fans; and with new features on YouTube and Instagram, brands must adapt to stay relevant.
"Elon Musk's Twitter": a new era
At the beginning of November we were told about the billionaire's purchase of Twitter, and now, at the end of the month, not very favorable changes have been announced for the platform, its users and brands.
Among the most relevant news we have:
- The massive layoffs of employees and resignations of entire teams as they disagreed with Musk's policy to work "high intensity" shifts, which led to a temporary closure of the offices.
- The implementation of "Twitter Blue", to verify official accounts for a price of $8, resulted in huge losses for global brands such as Nintendo, as users decided to clone their accounts and pay to make them official, boycotting them on the platform.
- Omnicom, the big advertising platform, recommended its clients stop the ads of this new “Elon Musk Twitter” because his changes mean a high risk for the brand's reputation. Musk, called himself a "free speech absolutist" and this may affect the social media network's content moderation.
*Actual tweet from Musk, where it is assumed he is referencing the rumored Twitter crash.
Shopping on YouTube "Shorts"
In the YouTube short videos section, it will be possible for users to make purchases of products by 2023. Thus, a 45% commission will be paid to a select group of video creators based in the United States who sell products and in countries such as India, Brazil, Canada, USA and Australia, the feature is already being tested so that users can make purchases.
New Instagram features
Have you always wanted to be able to schedule your posts on Instagram? Now it's possible. Although this is a feature that already exists on several social media platforms and other sites such as Hootsuite, Mosseri, the head of Instagram, has announced that it is now available to do so directly from the platform, allowing Instagram Business Accounts to schedule content up to 75 days in advance.
There is also the arrival of the tool to add music to posts of just 1 photo, something that was only possible in Reels and Stories. While it is not available to all users, the feature will be below the options to tag people and add locations.
*Mosseri, head of Instagram, announced the platform's new tools.
SwiftSpace: the social network for Swifties
It's no secret the power of Taylor Swift. With her new album, she reached the top 10 on the Billboard chart, something that almost no other artist has been able to achieve; and now she is hitting the social media platforms with SwiftSpace, where fans can meet, chat and even arrange a date at the artist's next concert.
This app has already reached the #25 spot in the Social Media category of the App Store and is #13 in Spain.
This shows us that it has responded to a clear need of its followers that was probably discovered thanks to
a UX research.
Amazon Clinic: Amazon's online healthcare consulting services
The eCommerce brand's new bet is to offer medical consultations for minor ailments such as acne, conjunctivitis, migraines and hair loss. This is not Amazon's first approach to the medical category, as it also has Amazon Pharmacy, a company dedicated to the sale of medicines.
Want to learn more about how these developments can affect or improve your brand? Contact us and we will be happy to answer your questions.
Create Personas and Consumer Journeys to improve your business
2022-12-02
All the answers you need to design the perfect product or service are in the Personas and their consumer journey. Read on to find out how you can get inside the minds of your users to deliver a great experience.
Once you understand that by putting yourself in people's shoes you can understand what they are really looking for, you open up a world of opportunities to develop better strategies to reach them and make them feel satisfied with the products you offer them.
The first step: you need to create a Buyer Persona
A buyer persona, or simply Persona, is a profile you create of your ideal user based on the data you have gathered.
What should this Persona have?
1. A name and a face. Although it is a fictitious character created from customer information, giving it a name and a photo allows your team and your potential partners to recognize it more easily.
2. Their needs and goals. Analyze what they want to achieve in the short, long, or medium term and what they need to do it.
3. Their inspiration. We all have motivations to reach a goal. Here you must understand what they are passionate about and the barriers or feelings that prevent them from getting there.
4. Demographic information. This is the most analytical data about your Persona: age, where they live, their purchasing power and even how comfortable they are using digital tools.
5. Their lifestyle. What is a normal day in the life of your consumer like? what is their job? what are their hobbies? are they married, or single, do they have kids? do they like sports or music?
6. Their purchases. Analyze how often they make purchases, from which channel (in stores or online) and if possible, the amount of money they spend on them.
With a defined Buyer Persona, you can now develop a Consumer Journey
You already know what your ideal customer is like, now you need to know each step they take when deciding to buy a product. This is what is represented in the consumer journey.
What are the stages of the consumer journey?
1. Awareness. This stage is when a person "activates" a need, but does not know how to act to satisfy it. Like when you are hungry, but you don't yet know what you want to eat. It is useful for your brand to recognize what your user's need is, when it appears and what stimulates it.
2. Consideration. Your customer already knows what options he has to respond to the need he has because he has seen or heard some suggestions. People are exposed to advertising digitally, in the streets or with people's comments. This is how they learn about the options they have. Your mission is to be present in the channels they consume so that they also consider your brand among the alternatives.
3. Decision. Once the person gathers the necessary information about the options they have and prioritizes the ones that best meet their needs, that is when they decide to take action. If they are a potential customer, they will seek more information about your brand, contact you or attend one of your events.
4. Purchase. After carefully analyzing your brand, the user is convinced that you are the ideal option and decides to make the purchase. This step is vital because it is not only about a sale, but about the whole user experience: ease, speed, customer service, proximity and payment options, among many other factors.
5. Retention. After the purchase, the user defines whether he had a good or bad experience with your product or service.
A satisfied customer is a customer who is likely to buy your products again. That is why you need to follow up with a satisfaction survey to know how he/she interacted with your product and if he/she had any inconvenience after the purchase to react quickly.
Summary: These are the reasons why you should include a Persona and Consumer Journey in your strategy:
- It allows you to reach more potential customers. If you already know where people are looking for you and what needs they have, it will be easy for you to identify actions to reach them.
- Optimize your marketing plan. By knowing what stage the user is in, you can invest in solving their doubts in the channels they are looking for information.
- Improve the user experience. By doing the satisfaction survey or using one of our services people can help you identify what you can improve in the purchase and post-sale process.
December: news about AI, new features of your apps and recent UX-based ideas.
2022-12-02
This year is coming to an end, but tech innovations do not stop. Artificial intelligence was the great protagonist this month and will surely continue to be the talk of 2023, because although it represents great advances for brands, mobile apps and user experience, several people in the industry are protesting because it poses a risk to many positions that currently exist.
Lensa, the mobile app that makes portraits with AI
The app from developer Prisma Lab became a trend among millions of users for its feature to develop portraits based on users' photos for free. It is said to have generated more than 22.2 million downloads and nearly $29 million in charges for its premium features.
So far, it sounds pretty appealing. However, it sparked an outcry from millions of illustrators and game developers who disagree with the "AI-generated images" and claim that you can't call it art by comparing the amount of time and effort they put into each image vs. the immediacy of one generated by the app. Many of them fear that this is the future of the industry and the farewell to their job.
*Examples of portraits made with AI taken from Lensa's official Instagram account, versus the protest image designers have posted on social media and major design platforms.
Amazon works to eliminate barcodes
Jeff Bezos, the founder of Amazon is working on his own with Artificial Intelligence to innovate a more streamlined payment system without barcodes, which could result in faster shipments and happier customers.
This new system analyzes data from product photos, stores product dimensions, features, packaging text and more to create a unique identifier for each product. It is currently being tested and improved at Amazon's logistics centers in Barcelona and Hamburg.
Its ultimate goal is to reduce the handling of products by employees to save time, replacing them with robotic arms that are more accurate and better suited for AI to recognize each package.
Skype now translates video calls in real time
The new technology provided by artificial intelligence goes beyond mobile apps, it can also be used for voice assistants and smart cameras to enhance the user experience. This is what Skype's new TruVoice feature will demonstrate.
TruVoice allows video callers to communicate in the same language in real time and what's even more amazing is that it does it using the same voice of the person who is speaking. How? Thanks to speech recognition and language processing.
It is currently available to translate English, Spanish, French, German and Chinese; for group video calls and for phone calls.
*Conversation via Skype where two men test the new real-time translation feature in Spanish.
Instagram notes and more new features in the mobile app
In the latest update of the social media appeared the "notes", a function similar to Stories lasting only 24 hours, but these are to "share your thoughts" in a format of just text and emojis. They are visible at the top of the direct messages section and only allow a maximum of 60 characters.
To generate more interaction, Instagram is testing a function similar to what the app " BeReal '' does, where users will be asked to take a picture of their front and back camera of their phone. In addition, it will put a "pass it on" sticker so that when uploading a Storie you can nominate one of your friends to take a Storie on the same topic and thus follow a chain.
*The change from Google Data Studio to Looker Studio, reflected in its logo.
It is impossible to stop innovation and more and more brands are betting on artificial intelligence, but do you think this poses a risk to current positions in the advertising and technology industry? Tell us in the comments.